Background:
ED. took on the challenge presented by Acclaim Contractors, a well-established family-run construction company based in Canberra. With over two decades of experience, they sought a comprehensive rebranding and a refreshed digital presence. My role in this project was to lead the development and transformation of their new visual identity into a compelling digital experience.
Key Responsibilities:
Results:
The result is a revamped branding and digital presence that authentically reflects Acclaim Contractors' values and expertise. The project successfully delivered a cohesive visual identity and a modern, engaging website that aligns with the company's ethos.
ED. took on the challenge presented by Acclaim Contractors, a well-established family-run construction company based in Canberra. With over two decades of experience, they sought a comprehensive rebranding and a refreshed digital presence. My role in this project was to lead the development and transformation of their new visual identity into a compelling digital experience.
Key Responsibilities:
- Discovery Workshops:
- Conducted workshops to understand the business and gather necessary information.
- Art Direction:
- Opted for a design direction inspired by brutalist architecture, using a strict grid system.
- Visual Identity Development:
- Explored visual identity through art direction and organized content structure for the new website.
- Wireframes and Design Execution:
- Created wireframes and executed the chosen visual direction.
- Final Solution:
- Achieved a sleek, modern layout with black and white imagery, combining a striking, genuine, and bold aesthetic.
Results:
The result is a revamped branding and digital presence that authentically reflects Acclaim Contractors' values and expertise. The project successfully delivered a cohesive visual identity and a modern, engaging website that aligns with the company's ethos.
Awards:
AGDA Awards 2018 Merit
Client: Acclaim Contractors
Agency/Studio: ED. Digital
Client: Acclaim Contractors
Agency/Studio: ED. Digital
