ED. took on the challenge presented by Acclaim Contractors, a well-established family-run construction company based in Canberra. With over two decades of experience, they sought a comprehensive rebranding and a refreshed digital presence. My role in this project was to lead the development and transformation of their new visual identity into a compelling digital experience.

Key Responsibilities:

  1. Discovery Workshops:
    • Conducted workshops to understand the business and gather necessary information.
  2. Art Direction:
    • Opted for a design direction inspired by brutalist architecture, using a strict grid system.
  3. Visual Identity Development:
    • Explored visual identity through art direction and organized content structure for the new website.
  4. Wireframes and Design Execution:
    • Created wireframes and executed the chosen visual direction.
  5. Final Solution:
    • Achieved a sleek, modern layout with black and white imagery, combining a striking, genuine, and bold aesthetic.


The result is a revamped branding and digital presence that authentically reflects Acclaim Contractors' values and expertise. The project successfully delivered a cohesive visual identity and a modern, engaging website that aligns with the company's ethos.
Awards: AGDA Awards 2018 Merit
Client: Acclaim Contractors
Agency/Studio: ED. Digital

Discover. Define. Learn. Repeat.